Atlanta Business Chronicle
Q + A: Atlanta Business Chronicle
Atlanta Business Chronicle is the #1 source of business news, market trends and opportunities within the Atlanta metro area. With over 40 years of partnership with Walton Press, Atlanta Business Chronicle speaks about integrity, success and evolution.
Atlanta Business Chronicle has been a leader in the publishing and news industry in the Atlanta area for over 40 years. What are keys that have contributed to that success?
The keys to our success have been our ability to remain focused on our core objective: To provide news and information that will help Atlanta-area businesses grow. This was true in 1978 when we were founded and remains true today. From the beginning the Chronicle also pledged to keep its editorial content separate from advertising. Our readers know that the news they read is not influenced by advertisers and sponsors.
What obstacles or opportunities have you faced within the past year?
2020 presented a set of unprecedented challenges, unknowns and deviations that we never could have anticipated. Seemingly overnight, we all went from our daily routines of working face-to-face in our offices to a completely remote and virtual environment, and for Atlanta Business Chronicle, that meant several things, including making sure that we were adapting our reporting and engagement with our readers to provide content relevant to the crisis at hand, and finding a new path forward for our events business. Through quick and creative thinking, we poured the necessary energy, time, creativity and grit into our strategy, and became a stronger resource for our readers through features and programming focused on navigating the pandemic and tackling social justice and racial equity through our reporting and special features. We also transformed our events platform to the virtual world, drawing a significant audience and adapting benefits to continue to provide strong value for our sponsors and partners. Though we look forward to a return to “normal” in the near future, we have learned much along the way and we have grown our audience through our creative approach.
Atlanta Business Chronicle on the DGM Press.
What are challenges the Atlanta Business Chronicle sees for publishers and printing in the future?
The media industry continues to evolve at a rapid pace, and our continued success hinges on our ability to stay ahead of the changing landscape. We believe that print will always play a role in what we do, but we do expect the Atlanta Business Chronicle print edition of tomorrow to look different than it does today. The greatest challenge we face is how to maintain a successful business model that balances the need for print content, digital content and a robust live event platform. The key to overcoming that challenge is using customer data and analytics to study our readers’ preferences and pivoting to reflect those changing behaviors. We have become much better at analyzing the needs of our readers and that has helped us grow our audience over the past few years.
Atlanta Business Chronicle and Walton Press have been printing and publishing partners for over 40 years. What is important to consider when choosing the right printing partner for long term success?
Over our entire history with Walton Press, Walton has been a partner in every sense of the word. We could not have achieved the success we have without Walton’s consistency and professionalism. We know from talking to other business journals in our 40-publication family that not all printers are created the same. Walton Press truly understands and cares about our business, and when the time comes to move quickly and adapt, Walton Press is always there in lock-step with us. Atlanta Business Chronicle consistently ranks among the best among its peers when our company provides qualitative data on print quality, color and reproduction.
About Atlanta Business Chronicle:
Atlanta Business Chronicle is a primary source of business news and information for the metro-Atlanta and Georgia business community with a mission to help our readers grow their businesses, advance their careers and simplify their professional lives. Our platforms include our weekly print edition, a robust digital presence – website, emails and social media – and an events platform that draws 8,000+ attendees annually. A publication of American City Business Journals, Atlanta Business Chronicle also offers our partners access to the 44 markets we serve nationally. Visit us at atlantabusinesschronicle.com to learn more and subscribe.
About Walton Press:
Walton Press is a full-service print house with services ranging from consultation and pre-press through printing and finishing. From bound glossy magazines to newsprint, Walton Press has the turn-key solutions for your every printing, advertising and distribution need. Walton Press is committed to excellence in quality, service and dependability. Contact us at waltonpress.com or by phone at: 800-354-0235.