Georgia welcomed 174.2 million visitors who spent $45.2 billion in 2024, and tourism is now the state’s second-largest economic contributor at $82 billion in statewide impact, according to the Georgia Governor’s office. For travel and leisure businesses in and around Monroe, GA, that demand becomes a very physical question: what do you hand a visitor, mail to a household, or stack in a rack so they choose your destination, hotel, attraction, or event? This guide covers the travel and leisure marketing materials that still earn attention, how to spec them, and how a local commercial printer supports each one.
Key Takeaways
- Georgia’s visitor economy reached 174.2 million visitors and $82 billion in statewide impact in 2024, so printed pieces that reach travelers still earn their cost.
- The workhorses for travel and leisure brands are brochures, rack cards, destination and visitor guides, visitor maps, event programs, catalogs, and direct mail.
- Rack cards and brochures live in lobbies, visitor centers, and glove boxes, so paper stock, coating, and accurate color matter as much as the design.
- Direct mail still reaches Georgia households at scale: USPS moved 56.8 billion Marketing Mail pieces in fiscal year 2025.
- Walton Press, a G7 Master Targeted commercial printer in Monroe, GA since 1900, prints, mails, and fulfills travel and leisure materials under one roof.
What are travel and leisure marketing materials for Monroe, GA businesses?
Georgia’s visitor economy supports 470,570 jobs, or one in every 15 in the state, according to the Governor’s office. Travel and leisure marketing materials are the printed pieces those businesses use to turn interest into a booking or a visit: brochures, rack cards, destination and visitor guides, visitor maps, event programs, catalogs, postcards, and direct mail.
The buyers are familiar across Walton County and the wider region. Destination marketing organizations, convention and visitor bureaus, chambers of commerce, hotels and inns, wineries and breweries, festivals, museums, golf courses, outfitters, and restaurants all reach for print at the moment a traveler is deciding. Monroe sits in the drive market between Atlanta and Athens, so a rack card in a welcome center or a mailer to nearby households can pull a day-tripper who never sees your paid ads.
Print earns that role because it is trusted and durable. Walton Press describes its travel work as printing for tourism and hospitality as an Idealliance G7 Master Targeted printer, where “G7-certified color reproduction keeps your destinations vivid and true” and “durable stocks and coatings stand up to lobbies, visitor centers, and glove boxes.” A photo of a lake or a historic downtown only sells the trip if the color on the page matches the place.
Which printed pieces move the needle for travel and leisure brands?
Georgia visitors spent $45.2 billion in 2024, and a large share of that decision-making happens at the rack, in the mailbox, and at the front desk, per the Governor’s office. A few formats carry most of the load:
- Travel brochures. Tri-fold and gate-fold brochures give you room for photography, a map, hours, and a call to action. They are the anchor piece for a destination, tour, or resort.
- Rack cards. Standard rack cards are built for the display stand at a hotel, welcome center, or attraction. They are inexpensive to reprint by season and easy for a partner property to hand out.
- Destination guides and visitor maps. Longer publication-style guides and fold-out maps position you as the authority on the area, not just one stop on it.
- Catalogs and program books. Multi-page catalogs suit tour operators, resort amenities, and gift shops that need to show a full range in one piece.
Match the format to the moment. A rack card wins the impulse pickup, a brochure supports a considered choice, and a guide or catalog earns a place on the coffee table long after the trip is booked.
How direct mail and rack cards reach Georgia travelers
USPS moved 56.8 billion Marketing Mail pieces in fiscal year 2025, according to USPS Postal Facts, which shows mail is still a primary channel for reaching households at scale. For travel and leisure brands, that means two complementary plays.
The first is direct mail and postcard mailing into drive-market ZIP codes: a seasonal offer to households within an hour of Monroe often outperforms a broad digital campaign because the trip is realistic. Walton Press prints and mails from one location, so a single vendor handles the artwork, the postal paperwork, and the drop.
The second is distribution through partners. Rack cards and brochures stocked in hotels, welcome centers, and neighboring attractions put you in front of travelers who are already in motion. Because those pieces sit in high-traffic, high-humidity spots, the coating and stock you choose decide whether the card still looks sharp in week six or curls by week two.
Printing for meetings, conventions, and events in Georgia
More than 17 million domestic visitors came to Georgia for business and conventions in 2024, generating $4.6 billion in direct spending, per the Governor’s office, and the country employed about 172,100 meeting, convention, and event planners in 2025, a field the U.S. Bureau of Labor Statistics expects to grow 6 percent through 2035, faster than average. Every one of those gatherings is a print job waiting to happen.
Conferences, festivals, galas, and award ceremonies rely on printed event programs for schedules, speaker bios, sponsor recognition, and wayfinding inside the venue. Walton Press produces these as saddle-stitched or perfect-bound books in custom sizes and multi-page layouts. Sales teams and sponsors round out the kit with presentation folders that hold agendas, rate sheets, and inserts a prospect can carry home.
How to spec travel and leisure print that lasts
The U.S. printing industry spanned 27,291 private establishments in the first quarter of 2026, reports the U.S. Bureau of Labor Statistics (Quarterly Census of Employment and Wages), which means you have real choices in how a piece is built. A few decisions do most of the work:
- Stock and coating. Heavier stocks and a protective coating (matte or gloss) keep rack cards and brochures from curling in a humid lobby or fading in a sunny welcome center window. Ask for a stock rated for the display life you need.
- Fold and format. Tri-fold suits a quick overview, gate-fold makes room for a hero image and a map, and a saddle-stitched or perfect-bound book fits a full guide. The right fold controls both cost and how the reader moves through the piece.
- Color accuracy. A G7-calibrated press keeps a sunset or a brand green consistent from the first run to the reprint, so your destination looks the same everywhere it appears.
- File prep. Send print-ready art through the Walton Press InSite portal, and confirm bleed, resolution, and fonts before the job goes to press.
Walton Press works to your event dates and campaign deadlines rather than a rigid calendar, so bring the drop date or the show date to the first conversation and build the schedule backward from it.
Why work with a Monroe, GA commercial printer
Visitor spending generated $5.1 billion in state and local tax revenue in 2024, saving each Georgia household an average of $1,285, according to the Governor’s office, which is a reminder that tourism dollars circulate locally. Working with a nearby printer keeps more of that loop in the community and shortens the distance between a proof and a fix.
Walton Press has been a commercial printing partner since 1900, and it prints, mails, and fulfills from 402 Mayfield Drive in Monroe, GA. Handling design files, printing, mailing, and fulfillment under one roof means fewer handoffs, one point of accountability, and pieces that arrive at the welcome center or the mailbox on schedule. To start a travel or leisure project, contact the Walton Press team with your goals, quantities, and dates.
Where the money lands
What Georgia visitor spending returns to the state
Tourism dollars circulate locally, which is part of why the print that drives them is worth doing well.
$45.2B
spent by visitors to Georgia in 2024
$5.1B
state and local tax revenue that spending generated
$1,285
average saving per Georgia household as a result
Frequently Asked Questions
What travel and leisure marketing materials does Walton Press print?
Travel brochures (tri-fold and gate-fold), rack cards, destination and visitor guides, visitor maps, event programs, catalogs, postcards, and direct mail, plus the presentation folders and publications that support tourism and hospitality brands.
What is the difference between a rack card and a brochure?
A rack card is a single-panel card sized for a display stand, ideal for an impulse pickup and quick reprints by season. A brochure folds to hold more, room for photos, a map, and detail, which suits a considered decision like booking a stay or a tour.
Can Walton Press mail my campaign, not just print it?
Yes. Walton Press offers direct mail and postcard mailing alongside printing, so one vendor handles the artwork, the postal requirements, and the drop into your target ZIP codes.
How do I make sure rack cards hold up in a lobby or visitor center?
Choose a heavier stock and a protective matte or gloss coating rated for display life, and print with a G7-calibrated process so the color stays true. Ask your printer to match the stock to where the piece will live.
Does Walton Press only serve Monroe, GA?
Walton Press is based in Monroe and serves travel and leisure clients across Georgia and beyond, printing, mailing, and fulfilling from its Monroe facility.